Processes of strategic planning of enterprise activity in the market of passenger transport services
Keywords:
public transport, strategic planning, services market, financial stability
Abstract
This article highlights that the development of public transport currently increases the level of mobility of the population in the city and directly affects macroeconomic indicators. In addition, during the research, planning processes consisting of 9 main stages of strategic planning of the activities of public transport enterprises were proposed. Also, a block diagram of strategic planning of the company's activities is proposed and divided into 4 blocks: "Analysis block", "Choosing an alternative strategy option", "Strategy improvement" and "Strategy effectiveness assessment".
References
[1] Galina Timokhina, Natalia Ivashkova // Management of Competitiveness of Metropolis Public Transport in the COVID-19 Pandemic Based on Core Consumers’ Values. Journal of Open Innovation: Technology, Market, and Complexity. Volume 6, Issue 4, December 2020, 192
[2] Irina Yatskiv, Evelina Budilovich // Accessibility to Riga Public Transport Services for Transit Passengers. Procedia Engineering. Volume 187, 2017, Pages 82-88/
[3] Irina Makarova, Anton Pashkevichlar // Ensuring Sustainability of Public Transport System through Rational Management. Procedia Engineering Volume 178, 2017, Pages 137-146.
[4] Anikó Kelemenné Erdős // Enhancing the Competitiveness of Passenger Railway Markets. Procedia Economics and Finance 12 ( 2014 ) 138 – 143.
[5] Raxmatov Z.N. Uztemiryo’lovchi JSC joint-stock company ways of improving the mechanism of development of a marketing communications strategy.// “The economy and innovative technology” electronic scientific journal. The year 2019 №4 165-170 b.
[6] Raxmatov Z.N. // Criteria for evaluating the effectiveness of marketing communications. The economic and innovative technologies. Voles. 2019, no. 4, may-June 45-50 pages.
[7] Rakhmatov, Z., Tuychiev, A., & Iskandarov, K. (2023). Importance of marketing programs in increasing passenger loyalty to public transport services: importance of marketing programs in increasing passenger loyalty to public transport services. Resource conservation technology and transport, 2022, 107–113.
[2] Irina Yatskiv, Evelina Budilovich // Accessibility to Riga Public Transport Services for Transit Passengers. Procedia Engineering. Volume 187, 2017, Pages 82-88/
[3] Irina Makarova, Anton Pashkevichlar // Ensuring Sustainability of Public Transport System through Rational Management. Procedia Engineering Volume 178, 2017, Pages 137-146.
[4] Anikó Kelemenné Erdős // Enhancing the Competitiveness of Passenger Railway Markets. Procedia Economics and Finance 12 ( 2014 ) 138 – 143.
[5] Raxmatov Z.N. Uztemiryo’lovchi JSC joint-stock company ways of improving the mechanism of development of a marketing communications strategy.// “The economy and innovative technology” electronic scientific journal. The year 2019 №4 165-170 b.
[6] Raxmatov Z.N. // Criteria for evaluating the effectiveness of marketing communications. The economic and innovative technologies. Voles. 2019, no. 4, may-June 45-50 pages.
[7] Rakhmatov, Z., Tuychiev, A., & Iskandarov, K. (2023). Importance of marketing programs in increasing passenger loyalty to public transport services: importance of marketing programs in increasing passenger loyalty to public transport services. Resource conservation technology and transport, 2022, 107–113.
Published
2024-06-30
How to Cite
Pulatova, G. (2024). Processes of strategic planning of enterprise activity in the market of passenger transport services. Journal of Transport, 1(2), 120-123. https://doi.org/10.56143/2181-2438-2024-2-120-123
Section
Economics of Transport
